Families across America receive state scholarship funds for education they can spend on products like yours.

EduChoice USA is how they find them.

The opportunity

Money that can only be spent on learning

Education savings accounts (ESAs) go by different names from state to state, but they're essentially a spending account the state awards to families for education expenses only, typically several thousand dollars per student each year. Families spend it on curriculum, e-learning, books, educational kits, tutoring, and more.

Parents decide what to buy, not a school district. There's no procurement process to get through: when a family wants a product and it's available where they shop, they buy it with their funds.

ESA enrollment has grown more than 35-fold since 2019, from about 19,000 students to more than 700,000.

The largest school choice program in the country is now an ESA. Before 2021, no state offered an ESA open to every student. Now 18 states run ESA programs, and in six of them every student is eligible.

Homeschooling has grown alongside them, from about 2.5 million students in 2019 to about 3.4 million in 2024-25, and many programs fund homeschooled students directly.

The problem

Selling to them on your own is a job in itself

Any company can register with these programs. Here is what that involves:

A separate application for every program, each with its own rules and wait
Separate product approvals in some programs
Every order processed through each program's own platform
Invoices and family support emails for some payment methods
All of it again in the next state

The solution

Or make it our job

EduChoice USA is an approved vendor in 12 programs so far, so your product plugs into a pipeline that's already running.

No state registrations for your team, wherever your company is based
Approvals, listings, invoicing, payment processing, and fulfillment handled by EduChoice USA as the seller of record
Purchase support emails come to us, not your team
No one to hire or reassign

Apply to list your product

The difference

Getting listed is half the battle

Getting listed is not the same as getting found. Families enrolled in these programs have to discover your product, recognize it, and choose to spend their funds on it. That does not happen on its own.

Most resellers list your product, take a commission, and leave the rest to chance. EduChoice USA goes into every partnership knowing that awareness is part of the work, and the plan for it is on the table from day one, not something tacked on later.

How it works

1Apply. Tell us about your product below.
2Get the full picture. On a call, we will go over the process, what to expect, and what the investment looks like, so it makes sense for both sides before anything starts.
3Get listed and found. We handle the approvals, listings, and setup, and start the marketing that brings families to your product.

Families are already spending these funds. Make sure your product is one they can buy.

Apply to list your product

We review every application. If your product is a good fit, we will reach out within a few business days.